These, and core updates, normally take a few weeks to roll out, so that should be no surprise. The rollout. This rollout will take “take 2-3 weeks to complete,” Google said. Google is likely just refreshing the algorithm and making slight adjustments. Unlike the March product reviews update, it seems nothing specifically changed with any ranking criteria with this update. Technically, this update should only impact product review content and not other types of content. Technically, according to Google, this is not a penalty against your content, Google is just rewarding sites with more insightful review content with rankings above yours. Google is not directly punishing lower-quality product reviews that have “thin content that simply summarizes a bunch of products.” However, if you provide such content and find your rankings demoted because other content is promoted above yours, it will definitely feel like a penalty. Google said it will promote these types of product reviews in its search results rankings. Google product reviews update. The Google product reviews update aims to promote review content that is above and beyond much of the templated information you see on the web. Google announced this update on Twitter referencing the standard help document around how to write product reviews. The new is named the July 2022 product reviews update.

The first product reviews update was launched on April 8, 2021, the second was launched on December 1, 2021, the third has been released on March 23, 2022, and now the fourth has been released on July 27, 0222.

Google has begun the rollout of the fourth version of the product reviews update, a search ranking algorithm update targeted at ranking product review-related content on the web that is most helpful and useful to searchers.

Product review